Associations

In any business having the right tool for the right job is essential to success and car dealership websites are no exception. The technology, reporting and design requirements are different for dealership association websites than from franchise or independent dealer websites. For that reason we have created our dealership association web-solution.

Although driving quality traffic is a value all websites must possess, dealer association websites require traffic that is relevant to the make the association represents, general region of the association, and the specific sub-regions of each dealership within the association.

By maintaining a two-stage approach including broad and narrow search phrases across all major search engines organically, we can build traffic in an equitable manner for the individual dealership and the association as a whole. Your dealer association website will have all the search engine bases covered.

Another notable difference between any type of dealership website and a dealer association website is reporting. Associations are similar to third-party websites in that both need to provide accurate analytics that identify the overall website performance and the specific results for each dealership represented on the website.

A dealer association website monthly report is likely to include:

• total website visits
• absolute unique visitors
• page views
• leads generated
• views per dealership
• page visits
• number of leads per dealerships
• number of views for each dealership
• number of visitors exiting the website to visit a dealership website
• and virtually any custom report requested by the association

If getting results isn't enough and your association has to prove and analyze those results, our dealer association reporting program is for you.

In many ways the visitor's experience on a dealer association website is similar to that of a visitor on our dealership websites. Both visitors can interact with our lead-generating shopping tools including our video promotions, e-brochures, vehicle reviews, factory incentives, trade appraisals, buy vs. lease quiz, vehicle videos, and vehicle comparison tool, which ultimately lead to higher conversion rates.

Differences such as showing visitors used cars that are located in close proximity to their zip code, distributing leads based on zip code, and interactive vehicle location tools are essential to the success of any dealer association website.

Nexteppe association websites are also available in Spanish. For more details on our association websites call or e-mail us today.