In an attempt to enhance our data collection, improve our distribution software, and fulfill our primary function of generating more traffic, leads and sales for our clients, our software engineers developed image watermarking software that not only achieved our goals, but changed the industry forever.
Several years ago when the industry standard was to distribute images to third-party websites, Nexteppe began watermarking our images with a call to action message and the dealership contact information. This invention just made sense to us since every third-party provider, research article and customer survey indicated that consumers look at the pictures of the vehicles more than they read the provided data.
Considering pictures hold consumers' attention more, the picture and used car videos are where we wanted to place the dealership phone number and current promotion.
In order to maintain the validity of the dealership's reports for number of calls being generated by each of their third-party websites our software changes the image watermark to include a unique number for every site. This means not only is your phone number and promotion right on the photos where consumers are looking, but the number on the image matches the identified call tracking number for that site as well.
Since our invention of this product it has been imitated often but never truly replicated, and Nexteppe still provides the best use of image watermarking to market your cars online.
Call today and test-drive our image watermarking for yourself and see how our innovation can help you increase your bottom line.